on virtues, values and commoditization.

this idea came about thanks to a debate due during my Corporate Identity and Brand Management class coming Wednesday.

yes, commoditization cheapens a value. because everyone forgets the essence of an occasion. after all, the over commercialization of occasions have lead to most of us falling into the marketing ploys of capitalists. whom, i dare say, held our hearts at ransom over a simple gift of which price has inflated to a ridiculously exhorbitant amount.

why? because mothers' day is coming (yes, sunday.. i think). or better yet. you don't want to turn up at someone's home during [ insert name of festive occasion ] empty handed do you?

so nowadays, special occasions are-to me-merely occasions to buy the receiver some denial. that the giver is so thoughtful, and nice, and sweet. you know all the nice things.

but could it simply be that the giver does not want to be caught dead appearing at a major party/special occasion/festivity without a gift in hand?!

i've quite been there and done that. as much as i try to personalize the gift and try to make it special. i do not wish to be caught dead going to a party without a gift at hand. however, i would attribute this to how my parents have constantly drilled it into me to never turn up emptyhanded at someone's door. no matter what the situation may be. okay, i digress..

However, i can't say the same thing for virtues. if honesty has always been a virtue taught to us since we were children. i wonder how some people could forget about it? what about.. diligence and never producing slipshod work? perhaps even commitment?

if i were given a chance to buy a virtue and give it away as a gift. i honestly wouldn't mind however much it may cost me. because there's always no such thing as too much virtue, but it's a sin to have too little of it.

so please, oh my beloved capitalists. please think of ways to commoditize a virtue so i can buy it in time for everyone this christmas..